Reach Manila the week they decide where to go.
What’s On Manila picks what is worth your time in the city: exhibitions, live music, food, volunteering, weekend trips. People save our posts and send them to the friend they are going with. That is the moment we put you in front of.
- Instagram followers
- 9,896Instagram followers
- people reached in September
- 245kpeople reached in September
- views in September
- 1.06Mviews in September
- of followers in Metro Manila
- 79%of followers in Metro Manila
Who we are for
Working people across Metro Manila, mostly 25 to 44, with a week to plan and the evenings to fill. Many are new to the city or to a neighbourhood and are looking for things they can walk into, often on their own.
- 25 to 44
- 79%25 to 44
- Women
- 61%Women
- Metro Manila
- 79%Metro Manila
Every way to work with us
Not everyone pays, and not everyone should. Brands pay for guaranteed reach. Shows trade tickets for our readers. Non-profits and community groups are always free.
Brands and agencies
You give
A paid booking
You get
Features, Stories and monthly partnerships with a guaranteed reach, clearly labelled as paid.
See the ratesVenues, restaurants and bars
You give
A paid listing, or nothing
You get
A Premium listing on the site. Our editorial picks are never for sale, so you can be picked for free and never pay to be reviewed.
See the ratesShows, gigs and festivals
You give
Tickets for our readers, at least two
You get
A giveaway post, stories and an article on the site. Winners are chosen by us on published criteria, never by random draw.
Email us your datesNon-profits and community groups
You give
Nothing, ever
You get
Volunteer drives, fundraisers, adoption days and open clubs are listed free, and we read them first.
List it freeSmall local makers
You give
Nothing
You get
One small Filipino business a month gets a free spotlight, chosen by us. Tell us what you make and why it is worth a trip.
Apply by emailPhotographers, illustrators and writers
You give
Your work
You get
Your name on every slide and article that uses it, with a link to you. Send us a portfolio and the scenes you shoot.
Send your work
Three months of growth
Views per month, Instagram
- July98,163
- August167,474
- September1,055,088
| Month | Reached | Engaged | Interactions |
|---|---|---|---|
| July | 30,571 | 615 | 1,024 |
| August | 48,741 | 1,604 | 3,130 |
| September | 245,434 | 23,706 | 57,555 |
Three months together: 1,320,725 views, 61,709 interactions, 11,747 shares and 12,220 saves. Followers grew from about 200 in June to 9,896 on 23 October.
October so far (1 to 22 October): 671,463 views and 157,642 people reached, with 5,846 shares and 5,772 saves.
On the website: 12,327 visits in the last 28 days, up from 4,199 the 28 days before. 75% come from Google search, from people planning where to go. Google Analytics, 25 September to 22 October 2026.
Who follows us
Age
- 18 to 248%
- 25 to 3449%
- 35 to 4430%
- 45 and over12%
61% women. Nearly four in five followers are 25 to 44: working, earning, and planning their evenings and weekends.
Where they live
- 01Quezon City1,743
- 02Makati1,189
- 03Manila891
- 04Taguig and BGC869
- 05Pasig753
- 06Mandaluyong540
Followers by city. 79% live in Metro Manila.
What travels
- Reach
- 68,237
- Sends
- 2,426
- Saves
- 2,110
- Reach
- 25,659
- Sends
- 1,243
- Saves
- 844
- Reach
- 24,014
- Sends
- 1,247
- Saves
- 614
- Reach
- 19,745
- Sends
- 627
- Saves
- 676
These are our best posts, not our average. A typical post reached about 4,340 people, which is why every Feature includes paid promotion to guarantee a minimum.
Ways to work together
- 01
Feature
One story told properly, on Instagram and on the site.
- A carousel of six or more slides, written and designed by us
- An article on whatsonmnl.com that stays up and is found on Google
- Two stories with a link
- Paid promotion to Metro Manila included, so you reach at least 10,000 people
- A results report within seven days
₱12,000
- 02
Stories
For a launch, a last-minute night or a ticket deadline.
- Three stories over one or two days
- A link to your tickets or booking page
₱2,000
- 03
Premium listing
A full page for your venue in our guide.
- Photos, hours, prices and a booking link
- Shown on the neighbourhood pages for your area
- A listing, never a review
₱3,000 a month
- 04
Monthly partner
For brands that want to be part of the city all month.
- Two Features
- A Premium listing
- First refusal on our own events
- Category exclusivity for the month
₱24,000 a month
Prices in pesos, with no VAT added. Ticket and giveaway partnerships for shows and events are agreed case by case.
Rate card
- FeatureCarousel, site article, two stories, paid promotion, reportGuarantee10,000 reachRate₱12,000
- StoriesThree stories with a link, over one or two daysGuaranteeNo minimumRate₱2,000
- Premium listingPhotos, hours, prices, booking link, neighbourhood pagesGuaranteeAlways onRate₱3,000 / mo
- Monthly partnerTwo Features, a Premium listing, category exclusivity, first refusal on our eventsGuarantee20,000 reachRate₱24,000 / mo
Booking terms
- Booking
- Half on confirmation, the balance on the day it goes live. Invoices in pesos, payable within seven days.
- Lead time
- Book ten working days ahead. Photos and key facts five working days before go-live.
- Approval
- One round of fact checks on the draft. The voice and design stay ours, which is why it performs.
- Reporting
- Reach, views, sends, saves and link taps within seven days, with Instagram Insights screenshots.
- Changes
- Move a date for free up to five working days out. Later cancellations are billed at half the rate.
- Rates
- In Philippine pesos, with no VAT added. Agencies add their own commission. Valid to 31 December 2026.
How we work
- Clearly labelled
- Every paid post carries the Instagram paid partnership label and says so in the caption.
- Our voice
- We write and design it, so it reads like the rest of the feed. You check the facts before it goes out.
- Room for you
- At most one paid post in every seven, so the feed stays worth following.
- No paid reviews
- Venues can buy a listing or a feature, never a verdict.
- Turnaround
- Live within five working days of a signed brief and your photos.
Tell us what you want people to do.
Book a table, buy a ticket, turn up on a Saturday. Send us a line about your venue, event or brand and the dates you have in mind. We reply within two working days with a plan and a price.
hello@whatsonmnl.comSource: Instagram Insights for @whatson.mnl, 1 July to 30 September 2026, read on 23 October 2026. Reach counts each person once per month, and includes a small amount of paid promotion. Screenshots on request.